Let’s Grow the Game of Bridge—One Digital Step at a Time.
A guided program for bridge professionals who want to bring more people to the table and ensure the game thrives for future generations.
Strategies That Bring New Players In:
Learn to present bridge in a way that’s compelling, clear, and visible to modern audiences. Whether you're hosting classes, tournaments, or club games—our strategy will help you attract curious newcomers.
Digital Presence That Represents Our Game
Build a welcoming, professional online presence that reflects the richness of bridge. From websites to social content, show the world what makes our game worth joining.
Community That Builds Community
We’re stronger together. Get support, inspiration, and step-by-step guidance from fellow bridge professionals who care deeply about growing the game.
Tools That Save Time and Create Impact
Our software removes the tech overwhelm and lets you focus on what matters: bringing people together through bridge.
The Program That Will
Move Bridge Forward
Unlock new income, visibility, and impact—
without losing the soul of the game.
Bridge is more than a game—it’s a legacy. But legacies need stewards.
If we want bridge to flourish in the modern world, we need to show up where people discover everything else—online. Bridge Forward equips you with the tools, training, and community support to help you grow the game, invite new players in, and keep the traditions we love alive
About Tracey Bauer and Bridge Forward
Tracey Bauer is a multifaceted entrepreneur, marketer, and educator dedicated to helping luxury businesses and bridge communities thrive in the digital age.
As the founder of Lens on Luxury, a high-touch digital marketing agency, Tracey combines 30 years of experience in the luxury optical space—including work with brands like Chanel, RayBan, Bulgari, and Tiffany & Co.—with cutting-edge expertise in AI, software automation, and brand storytelling. Her agency is uniquely positioned to support businesses who crave sophistication, consistency, and results in their online presence.
Known for her innovative mindset and “white-glove” client experience, Tracey is not only a digital strategist but a trusted partner who understands the nuances of luxury branding. Her signature software platform offers proprietary automations, branded templates, concierge coaching, and top-tier AI tools that help clients stand out and lead in their market.
Tracey also leads Bridge Unleashed, a project born from her deep love of the game of contract bridge. As an advocate for the mind sport, she works to revitalize interest in bridge through modern storytelling, celebrity events, and creative campaigns that blend nostalgia with next-gen strategy.
She is a frequent speaker, workshop leader, and consultant on topics ranging from digital visibility and AI-driven marketing to personal branding and customer journey mapping. With a background in both traditional luxury retail and future-forward tech, Tracey thrives at the intersection of elegance and innovation.
Whether she’s coaching entrepreneurs, elevating boutique brands, or strategizing national campaigns, Tracey brings warmth, intelligence, and an unshakable sense of style to everything she touches.
Her mission? To help others rise, lead, and live beautifully in business and in life.
Bridge Forward is your roadmap to growing bridge in the digital age
Bridge Forward is a movement to make bridge visible, vibrant, and inviting in the modern world.
We’re educators, directors, pros, and advocates who care about making sure the world doesn’t overlook one of its greatest games.
You’ll get expert support, bridge-specific tools, and a vibrant peer community—everything you need to attract new players, strengthen your programs, and show the next generation why bridge matters.
Bridge Forward Membership – $127
Get access to our bridge marketing software, easy-to-follow learning modules, tech support, and community coaching. This is your toolkit for helping the game you love reach new people—and new heights.
Basic Plan
$127
Digital Marketing Coaching
Full CRM PLatform
Onboarding Tech Support
24/7 Tech Chat Support
What Changes When You Bridge Forward?
Bridge Forward gives you the digital tools and support to grow your reach, bring more people to the game, and modernize your presence—without the overwhelm.
Reach More Players, Grow the Game
Implement thoughtful digital strategies built for the bridge world. Whether you’re a teacher, club owner, or pro, Bridge Forward helps you bring bridge to new faces and fresh audiences.
Confidence, Clarity & Community Support
Get step-by-step marketing guidance, tech made simple, and a like-miNewsletter Sectionnded community that’s committed to honoring tradition while making bridge more accessible than ever.
Stay in the Loop with Bridge Forward
Want tips, tools, and inspiration to help grow the game of bridge—delivered straight to your inbox?
Join our free Bridge Forward Newsletter to get:
Bite-sized marketing insights tailored to the bridge world
Success stories from clubs, teachers, and pros like you
Updates on digital tools and workshops
Invitations to free resources and live trainings
