Amplify Your Influence:

Marketing Mastery for the Bridge World

In the elite world of Bridge, your skills at the table are only part of the equation for success. The other, equally vital component is how you present and promote yourself. If you're a professional player for hire, a Bridge teacher eager to fill classes, local bridge club, or an organization looking to expand your footprint, it's time for a strategic overhaul. With my guidance, let's navigate the digital marketing landscape together and grow your business and increase bridge's visibility.

Bridge the gap between mastery and visibility.

What I Offer

With a seasoned approach to marketing, developed through decades of competitive Bridge play and marketing expertise, I'm here to guide you to:

Expand Your Audience

Together, we’ll accelerate your audience growth using targeted marketing techniques that highlight what sets you apart. From navigating the digital landscape to leveraging the power of social media, you’ll receive personalized guidance to enhance your visibility and attract more students, clients, or members.

Craft Your Unique Brand

I’ll guide you through developing a marketing strategy that’s as unique as your approach to Bridge. We’ll work together to build a personal or organizational brand that captures the essence of your expertise and differentiates you.

Expand Your Audience

Together, we’ll accelerate your audience growth using targeted marketing techniques that highlight what sets you apart. From navigating the digital landscape to leveraging the power of social media, you’ll receive personalized guidance to enhance your visibility and attract more students, clients, or members.

Master Engagement and Conversion

Learn the secrets to engaging your target audience and converting their interest into tangible outcomes. I’ll share with you the strategies behind effective communication, persuasive content creation, and delivering value that encourages your audience to take action.

Ready to Grow Your Bridge Organization?

Work with Tracey Bauer to upgrade your marketing, grow your membership, and

modernize your digital presence.

About Tracey Bauer and Bridge Forward

At Bridge Forward, Tracey Bauer brings decades of marketing expertise and a deep passion for the bridge community to help players, teachers, clubs, and organizations thrive in the digital era. With over 30 years of marketing leadership and insider knowledge of the bridge world, Tracey knows exactly how to connect timeless traditions with today's most effective marketing strategies.

Through Bridge Forward, Tracey simplifies digital marketing for the bridge community—breaking down websites, email campaigns, social media, branding, and advertising into clear, actionable steps. Whether you're looking to grow your membership, boost tournament participation, or modernize your communications, Bridge Forward offers not only expert guidance but also access to curated software tools designed specifically for bridge organizations.

If you're ready to modernize without losing the magic of bridge, you're ready to move Forward.

Introduction to Lens on Luxury

Marketing & AI Solutions

"AI + Marketing = Business Growth Made Effortless"

At Lens on Luxury, I help businesses scale with AI-driven automation, marketing strategy, and brand positioning.

From virtual assistants that handle customer interactions to high-converting digital marketing solutions, my goal is to

help you work smarter, not harder.

All-in-One Software to
Run & Grow Your Business

Managing a business can be overwhelming, but with our powerful software, everything is in one place. From AI-powered call handling, appointment booking, and CRM tools to automated marketing, social media planning, and review management, we provide a seamless, end-to-end solution.

Digital Marketing Specialist That Makes Your Brand Seen & Drives Results

Looking for a strategic marketing partner to take your business to the next level? At Lens on Luxury, I offer custom branding, digital marketing, and social media strategies tailored for businesses that want to attract high-end clients and scale effortlessly. Let's craft a marketing plan that works for you.

From Playing Cards to Playing Smart

Transform your marketing, transform your reach.

With my marketing coaching, you're not just learning generic strategies; you're receiving a customized blueprint for success in the Bridge world. Community access to a growing library of resources, workshops, and outside experts to teach you the tools to effectively market to a new generation of players.

Let's elevate your game, together.