Welcome to the
World of Bridge!
Where strategy meets social, and every hand is a new adventure! Whether you're a complete beginner or curious about the game, we’re here to show you that bridge is more than just cards—it’s a mental workout, a social connection, and a game that challenges you to think outside the deck. Ready to sharpen your mind, have a blast, and join a vibrant community? Let’s shuffle up and deal!
Welcome to the
World of Bridge!
Where strategy meets social, and every hand is a new adventure! Whether you're a complete beginner or curious about the game, we’re here to show you that bridge is more than just cards—it’s a mental workout, a social connection, and a game that challenges you to think outside the deck. Ready to sharpen your mind, have a blast, and join a vibrant community? Let’s shuffle up and deal!
Learn Bridge in 5 Steps
Expand Your Audience
Together, we’ll accelerate your audience growth using targeted marketing techniques
that highlight what sets you apart. From navigating the digital landscape to leveraging the power of social media, you’ll receive personalized guidance to enhance your visibility
and attract more students, clients, or members.
Craft Your Unique Brand
I’ll guide you through developing a marketing strategy that’s as unique as your approach to Bridge. We’ll work together to build a personal or organizational brand that captures the essence of your expertise and differentiates you.
Learn in a Community
Success in marketing is often about
who you know as much as what you know.
Expand your professional network, securing partnerships and collaborations that elevate your strategies while meeting and learning from your peers around the globe.
Master Engagement and Conversion
Learn the secrets to engaging your target audience and converting their interest into tangible outcomes. I’ll share with you the strategies behind effective communication, persuasive content creation, and delivering value that encourages your audience to take action.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Amplify Your Influence:
Marketing Mastery for the Bridge World
In the elite world of Bridge, your skills at the table are only part of the equation for success. The other, equally vital component is how you present and promote yourself. If you're a professional player for hire, a Bridge teacher eager to fill classes, local bridge club, or an organization looking to expand your footprint, it's time for a strategic overhaul. With my guidance, let's navigate the digital marketing landscape together and grow your business and increase bridge's visibility.
With a seasoned approach to marketing, developed through decades of competitive Bridge play and marketing expertise,
I'm here to guide you to:
Expand Your Audience
Together, we’ll accelerate your audience growth using targeted marketing techniques
that highlight what sets you apart. From navigating the digital landscape to leveraging the power of social media, you’ll receive personalized guidance to enhance your visibility
and attract more students, clients, or members.
Craft Your Unique Brand
I’ll guide you through developing a marketing strategy that’s as unique as your approach to Bridge. We’ll work together to build a personal or organizational brand that captures the essence of your expertise and differentiates you.
Learn in a Community
Success in marketing is often about
who you know as much as what you know.
Expand your professional network, securing partnerships and collaborations that elevate your strategies while meeting and learning from your peers around the globe.
Master Engagement and Conversion
Learn the secrets to engaging your target audience and converting their interest into tangible outcomes. I’ll share with you the strategies behind effective communication, persuasive content creation, and delivering value that encourages your audience to take action.
Beginner Bridge Course Starting Soon: Join the American Contract Bridge League (ACBL)
Like us, you may have had a friend or family member say they’re too intimidated to learn how to play bridge. But check out what this student said about ACBL Intro to Bridge:
“This course made it approachable, fun, and I now feel I have the basic knowledge necessary to continue to learn.”
That response is a common one we get about the 10-lesson online course! Students enjoy how the teacher breaks down each topic and focuses on “hands-on” practice.
So, if you know someone who may be a bit wary about getting started, let them know about the upcoming ACBL Intro to Bridge courses! One round starts on Sept. 24 and another on Sept. 30.
Ready to join? Check out more details and sign up here:
Boost Your Bridge Business
From growing your audience to crafting a standout brand, we’ve got the tools to help your bridge business thrive!
World Bridge Federation
2024 World Bridge Games in
Buenos Aires, Argentina
Join the Conversation
BridgeWinners.com Forum
Connect with fellow bridge enthusiasts, share strategies, ask questions, and dive into discussions that will elevate your game. Whether you're a beginner or a seasoned pro, our forum is the place to learn, grow, and engage with the global bridge community.
Curious about Bridge?
Dive deeper into the game with our blogs-packed with tips,
strategies, and stories to get you inspired
Email Marketing 101: Mastering Drip Campaigns and Automations
If you're new to email marketing, terms like "drip campaigns" and "automations" might sound like complex jargon. But don't worry! These powerful tools are actually quite simple to understand and can significantly boost your marketing efforts. Let's break it down and explore how you can use these techniques for your next event.
What is a Drip Campaign?
A drip campaign is a series of pre-written emails sent out automatically on a schedule. Think of it as a gentle "drip" of information over time, rather than flooding your subscribers with everything at once.
Key Benefits of Drip Campaigns:
Nurture leads over time
Provide timely, relevant information
Keep your brand top-of-mind
Automate your marketing efforts
Understanding Email Automations
Email automation is the broader concept that includes drip campaigns. It's the process of setting up emails to be sent automatically based on specific triggers or schedules.
Examples of Email Automations:
Welcome series for new subscribers
Abandoned cart reminders
Birthday or anniversary emails
Post-purchase follow-ups
Drip Campaigns vs. One-Off Email Blasts
While a single email blast can be effective, drip campaigns offer several advantages:
Consistent Engagement: Keep subscribers engaged over a longer period.
Personalized Journey: Tailor content based on subscriber actions or preferences.
Higher Conversion Rates: Nurture leads more effectively, leading to better conversion rates.
Reduced Workload: Set up once and let the automation do the work.
Setting Up a Drip Campaign for a One-Day Event
Let's walk through an example of a drip campaign for a one-day event happening a month from now. This approach can be highly effective for building anticipation and maximizing attendance.
Example: "TechConnect 2024" Conference Drip Campaign
Goal: Promote a one-day tech conference and maximize ticket sales and attendance.
Timeline: 4-week campaign leading up to the event date
Week 4 (1 month before the event):
Email 1: Announcement and Early Bird Ticket Offer
Subject: "Save the Date: TechConnect 2024 is Coming!"
Content: Event overview, date, location, early bird ticket offer
Week 3:
Email 2: Spotlight on Keynote Speakers
Subject: "Meet Our Visionary Speakers at TechConnect 2024"
Content: Profiles of keynote speakers, their topics, why attendees shouldn't miss out
Week 2:
Email 3: Agenda Highlight and Regular Ticket Sales
Subject: "Explore the TechConnect 2024 Agenda - Limited Tickets Remaining!"
Content: Detailed agenda, workshop descriptions, reminder that early bird pricing is ending soon
Week 1:
Email 4: Last Chance for Tickets
Subject: "Last Week to Secure Your Spot at TechConnect 2024!"
Content: Recap of event highlights, testimonials from past attendees, urgency to buy tickets
2 Days Before:
Email 5: Final Reminder and Event Details
Subject: "Your TechConnect 2024 Guide - See You in 48 Hours!"
Content: What to bring, parking information, schedule reminder, networking opportunities
Post-Event:
Email 6: Thank You and Feedback Request
Subject: "Thanks for Making TechConnect 2024 a Success!"
Content: Event recap, link to photo gallery, request for feedback, save-the-date for next year
Key Strategies in This Drip Campaign:
Gradual Information Release: Each email provides new, relevant information.
Increasing Urgency: As the event nears, the tone becomes more urgent.
Value-Focused Content: Each email highlights the value of attending.
Clear Call-to-Action: Every email has a clear next step for the recipient.
Tips for Successful Drip Campaigns
Segment Your Audience: Tailor content based on subscriber interests or behavior.
Test and Optimize: A/B test subject lines, content, and send times for best results.
Mobile Optimization: Ensure your emails look great on mobile devices.
Personalization: Use subscriber data to personalize content when possible.
Clear Opt-Out Option: Always provide an easy way to unsubscribe.
The Power of Drip Campaigns
Drip campaigns and email automations are powerful tools that can significantly enhance your marketing efforts. By providing timely, relevant content to your subscribers, you can nurture leads, build anticipation for events, and ultimately drive better results for your business.
Whether you're promoting a one-day event or nurturing long-term customer relationships, mastering the art of drip campaigns can take your email marketing to the next level. Start small, learn from your results, and watch your engagement soar!
LEARN WITH LEGENDS
Follow our YouTube where you will find interviews and top players discussing hands.
LET'S WORK TOGETHER!
I’m Tracey Bauer, and I’m here to grow your bridge business! With a digital marketing agency focused on bridge players, I’ll help you build your brand, reach more people, and turn your passion into profit. Connect with me on social media, and let’s get started!
Boost Your Bridge Business
From growing your audience to crafting a standout brand, we’ve got
the tools to help your bridge business thrive!
BRIDGE FEDERATIONS
LET'S WORK TOGETHER!
I’m Tracey Bauer, and I’m here to grow your bridge business! With a digital marketing agency focused on bridge players, I’ll help you build your brand, reach more people, and turn your passion into profit. Connect with me on social media, and let’s get started!
LEARN WITH LEGENDS
Study tips from bridge pros and
watch your skills soar.
BRIDGING COMPETITION AND MARKETING
Two decades of competitive Bridge experience melded with marketing expertise
Corporate career in Luxury sales and marketing.
Innovative approach to marketing, tailored specifically to the needs of the Bridge community
Passionate about leveraging marketing to grow the game of Bridge at all levels
Your Bridge to Success:
The Ultimate Marketing Package
Full CRM Software Suite
Digital Presence Optimization
Workshops and Live Q&A
Direct Access for Ongoing Support
Exclusive Marketing Materials and Resources
Branding and Visibility Enhancement Techniques
Master Ai tools
Access to a growing library of digital images.
BRIDGE FEDERATION
From Playing Cards to Playing Smart
Transform your marketing, transform your reach.
With my marketing coaching, you're not just learning generic strategies; you're receiving a customized blueprint for success in the Bridge world. Community access to a growing library of resources, workshops, and outside experts to teach you the tools to effectively market to a new generation of players.
